Full course description
60 minutes
Self-Paced
Earn a Badge
Course Overview
Turn today's NIL opportunities into lasting financial security. Building Generational Wealth teaches student-athletes how to manage NIL income, avoid money pitfalls and make informed financial decisions. This course blends psychology, personal finance and wealth-building principles to help athletes develop smart money habits and create a lasting financial legacy—on and off the field.
Who Should Enroll
This noncredit course is ideal for athletes and individuals who want to understand the psychology behind money habits and learn strategies for building long-term financial success.
Course Instructor
Bradley T. Klontz, Psy.D., CFP®
Associate Professor, College of Business
Creighton University
Bradley T. Klontz, Psy.D., CFP®, is an Associate Professor of Practice in Financial Psychology at Creighton University’s Heider College of Business and a Managing Principal at YMW Advisors. A bestselling author and award-winning educator, he shares insights on money and wealth with over 1.3 million social media followers.
What You’ll Learn
By the end of the course, participants will be able to:
- Identify the psychological and evolutionary factors influencing financial behavior
- Recognize and reshape personal financial beliefs
- Debunk common myths about wealth to create a realistic approach to wealth-building
- Establish a foundation for building a financial legacy
Course Outcomes
Designed for student-athletes managing NIL income, this course teaches how to set clear financial goals, develop disciplined money habits and build a lasting financial legacy beyond sports. This course is also stackable and can count toward the completion of the NIL Certificate.
FAQ
What is NIL and why does it matter?
Name, Image and Likeness (NIL) refers to a student-athlete’s legal right to profit from their personal brand. As of July 1, 2021, the NCAA allows college athletes to earn money through endorsements, sponsorships, social media and other opportunities. NIL matters because it gives athletes control over their public persona and the ability to generate income while competing.
Does this course count toward the NIL Certificate?
Yes, this course is part of the NIL Certificate. To earn the full certificate, you’ll need to complete a total of four courses.
What is the time commitment?
This course takes approximately 60 minutes to complete and features short video lessons and interactive learning.
How is the course structured?
This course is online and self-paced. You can start anytime and progress on your own schedule—ideal for working professionals and student athletes.
Can I earn Continuing Education Credits?
Check with your state’s credentialing body to determine if this course is eligible for continuing education credits for your profession.
Do you offer tuition assistance?
We do not offer tuition assistance for lifelong learning courses or certificates. However, Creighton alumni, faculty, staff and eligible partner employees, along with their spouses and dependents, may qualify for a 15% discount. One discount per offering. Other restrictions may apply. Learn more.
