Full course description
60 minutes
Self-Paced
Earn a Badge
Course Overview
Turn today’s Name, Image and Likeness (NIL) income into long-term financial success. NIL Building Generational Wealth equips student-athletes with the mindset, habits and proven strategies to build lasting wealth. Learn how to set clear financial goals, avoid common money pitfalls and develop the skills to manage NIL earnings wisely. This course helps athletes create a strong financial foundation and thrive both during and after their athletic careers, paving the way for generational wealth and long-term stability.
Who Should Enroll
This course is ideal for athletes and individuals who want to understand the psychology behind money habits and learn strategies for building long-term financial success.
Course Instructor
Bradley T. Klontz, Psy.D., CFP®
Associate Professor, College of Business
Creighton University
Dr. Bradley T. Klontz, Psy.D., CFP®, is an Associate Professor of Practice in Financial Psychology at Creighton University’s Heider College of Business and a Managing Principal at YMW Advisors. A bestselling author and award-winning educator, he shares insights on money and wealth with over 1.3 million social media followers.
What You’ll Learn
By the end of the course, participants will be able to:
- Identify the psychological and evolutionary factors influencing financial behavior.
- Recognize and reshape personal financial beliefs.
- Debunk common myths about wealth to create a realistic approach to wealth-building.
- Establish a foundation for building a financial legacy.
Course Outcomes
Participants in NIL Building Generational Wealth explore the psychological factors that shape money habits. Discover how personal beliefs and emotional triggers influence financial decisions. Learn to identify and overcome common myths and limiting beliefs about wealth and apply proven strategies to build long-term financial success. Designed for student-athletes navigating NIL income, this course teaches how to set clear financial goals, stay disciplined, and make smart money decisions that lead to lasting financial stability and generational wealth. This course is also stackable and can count toward the completion of the NIL Certificate.
FAQ
What is NIL and why does it matter?
Name, Image and Likeness (NIL) refers to a student-athlete’s legal right to profit from their personal brand. As of July 1, 2021, the NCAA allows college athletes to earn money through endorsements, sponsorships, social media, and other opportunities. NIL matters because it gives athletes control over their public persona and the ability to generate income while competing. Understanding NIL is essential for protecting your rights and navigating deals legally and effectively.
What are the benefits of completing this course?
Athletes often face sudden income and lifestyle changes. This course helps them develop the mindset and skills needed to manage money wisely and build a meaningful financial legacy beyond sports.
Does this course count toward the NIL Certificate?
Yes, this course is part of the NIL Certificate program. To earn the full certificate, you’ll need to complete a total of four courses.
How long does it take to complete?
This course is self-paced, allowing you to learn at your own convenience. Most people complete the course in 60 minutes, but you can take as much time as needed to fit your schedule.
How is the course structured?
This course is taught online and asynchronously. This flexible structure allows you to complete lessons at your own pace, making it ideal for busy individuals.
Can I earn Continuing Education Credits?
Check with your state’s credentialing body to determine if this course is eligible for continuing education credits for your profession.
