Name Image Likeness (NIL) Financial Planning and Investment Management

Program Overview

Name Image Likeness (NIL) Financial Planning and Investment Management is a 100% online, self-paced program designed to empower student athletes with the knowledge and skills needed to navigate the rapidly evolving landscape of NIL. The program combines legal literacy, personal branding and financial education to equip students with the tools necessary for long-term success both on and off the field. This engaging program offers athletes a clear, actionable pathway to understanding and managing their NIL opportunities.

Who Should Enroll

This course is ideal for high school and college athletes, coaches, sports agents, athlete managers, parents, marketing and branding professionals, attorneys, university staff, and anyone advising athletes, schools or brands on NIL regulations, opportunities and risks. 

What You’ll Learn

Participants will gain hands-on knowledge in the Name, Image, and Likeness (NIL) domain, including:

• NIL Overview — Understand the legal and regulatory landscape
• Understanding NIL Contracts — Learn the basics of contract terms, valuation, and compliance
• Understanding Taxes — Understand tax obligations and implications of NIL income
• Building Generational Wealth — Learn principles of smart money management and investment

Program Outcomes

By the end of this program, participants will be able to:

• Navigate NIL rules and interpret key aspects of contracts
• Apply financial literacy skills, including budgeting and saving
• Understand tax responsibilities associated with NIL earnings