Full course description
60 minutes
Self-Paced
Earn a Badge
Course Overview
The world of Name, Image and Likeness (NIL) is rapidly evolving as athletes challenge NCAA compensation rules, courts influence policy, and universities consider paying athletes directly. NIL Foundations helps you understand the legal landscape, evaluate how new rulings and policy shifts impact current NIL deals, and anticipate how these changes could redefine amateurism in college sports. Stay informed, protect your interests and prepare for what’s next in athlete compensation.
Who Should Enroll
This course is ideal for high school and college athletes, coaches, sports agents, athlete managers, parents, marketing and branding professionals, attorneys, university staff, and anyone advising athletes, schools, or brands on NIL regulations, opportunities, and risks.
Course Instructor
David P. Weber, JD
Professor of Law
David P. Weber, JD, as a Professor of Law at Creighton University he founded the Sports Law Concentration. A nationally recognized expert in sports law and NIL, he advises athletes, collectives, and lawmakers and has served as an expert witness on international college athlete issues.
What You’ll Learn
By the end of the course, participants will be able to:
- Understand the legal foundation of Name, Image and Likeness (NIL) rights.
- Explore how athletes can protect and maximize their NIL rights.
- Describe the evolution of NIL in college athletics and its impact on athletes.
- Explain how college athletes can enter and negotiate NIL agreements.
- Analyze emerging trends and the future of NIL in college sports.
Course Outcomes
Participants in NIL Foundations will learn the legal principles behind Name, Image and Likeness (NIL) to protect and monetize their personal brand. The course covers how NCAA rule changes and state laws shape NIL rights, how deals are structured and valued, and how to assess opportunities across sports. You'll also explore emerging trends like athlete unions, salary caps and policy shifts to stay ahead in a fast-changing college athletics landscape. This course is also stackable and can count toward the completion of the NIL Certificate.
FAQ
What is NIL and why does it matter?
Name, Image and Likeness (NIL) refers to a student-athlete’s legal right to profit from their personal brand. As of July 1, 2021, the NCAA allows college athletes to earn money through endorsements, sponsorships, social media, and other opportunities. NIL matters because it gives athletes control over their public persona and the ability to generate income while competing. Understanding NIL is essential for protecting your rights and navigating deals legally and effectively.
What are the benefits of completing this course?
Completing this course equips you with the knowledge to navigate the rapidly evolving legal landscape of NIL in college sports. You'll gain insight into emerging trends like collective bargaining, athlete unions and salary caps—factors that could impact athletes differently based on their sport and visibility. This course empowers you to protect and enforce NIL rights effectively, ensuring you're prepared for future changes in college athletics.
Do I need legal experience to take this course?
No legal background is needed. All courses in the NIL Certificate program explain NIL concepts in simple, athlete-friendly language, making it accessible to everyone.
Does this course count toward the NIL Certificate?
Yes, this course is part of the NIL Certificate program. To earn the full certificate, you’ll need to complete a total of four courses.
How long does it take to complete?
This course is self-paced, allowing you to learn at your convenience. Most people complete the course in under 60 minutes, but you can take as much time as needed to fit your schedule.
How is the course structured?
This course is taught online and asynchronously. This flexible structure allows you to complete lessons at your own pace, making it ideal for busy individuals.
Can I earn Continuing Education Credits?
Check with your state’s credentialing body to determine if this course is eligible for continuing education credits for your profession.
