Full course description
60 minutes
Self-Paced
Earn a Badge
Course Overview
NIL Foundations explores the legal framework of NIL, learn how deals are negotiated and enforced, and examine what's on the horizon—from athlete unions to direct university pay. Designed by industry experts and delivered in an engaging, online format, this noncredit course helps you stay informed, compliant and competitive.
Who Should Enroll
This noncredit certificate is ideal for athletes, parents, coaches, athletic staff, lawyers and financial advisors looking to support athletes and institutions with NIL strategy.
Course Instructor
David P. Weber, JD
David P. Weber, JD is a nationally recognized expert in sports law and NIL. He advises athletes, collectives and lawmakers and has served as an expert witness on international college athlete issues.
What You’ll Learn
By the end of the course, participants will be able to:
- Understand the legal foundation of Name, Image and Likeness (NIL) rights
- Explore how athletes can protect and maximize their NIL rights
- Describe the evolution of NIL in college athletics and its impact on athletes
- Explain how college athletes can enter and negotiate NIL agreements
- Analyze emerging trends and the future of NIL in college sports
Course Outcomes
In NIL Foundations, you’ll gain a clear understanding of the legal principles behind Name, Image and Likeness (NIL) and how to protect and monetize personal brands. Learn how NCAA rules and state laws influence NIL deals, assess opportunities across sports, and explore emerging issues like athlete unions and salary caps. This course is stackable and counts toward the NIL Certificate.
FAQ
What is NIL and why does it matter?
Name, Image and Likeness (NIL) refers to student-athletes’ legal right to profit from their personal brand. As of July 1, 2021, the NCAA allows college athletes to earn money through endorsements, sponsorships, social media and other opportunities. NIL matters because it gives athletes control over their public persona and the ability to generate income while competing. Understanding NIL is essential for protecting your rights and navigating deals legally and effectively.
Does this course count toward the NIL Certificate?
Yes, this course is part of the NIL Certificate. To earn the full certificate, you’ll need to complete a total of four courses.
What is the career outlook for individuals who complete this program?
The career outlook for those with expertise in Name, Image and Likeness (NIL) is rapidly expanding with high demand for professionals who can guide student-athletes through branding, endorsements, compliance and financial literacy. This training is especially valuable for professionals in sports, law, marketing and finance who want to expand their services in a fast-evolving industry. With new job titles emerging and universities and organizations seeking NIL expertise, this certificate provides the in-demand skills to lead in a dynamic, high-growth market.
Do I need legal experience to take this course?
No legal background is needed. All courses in the NIL Certificate explain NIL concepts in simple, athlete-friendly language, making it accessible to everyone.
How is the course delivered?
All courses in the NIL Certificate are 100% online and self-paced. You can start anytime and progress on your own schedule—ideal for working professionals.
What is the time commitment?
This course takes approximately 60 minutes to complete and features short video lessons and interactive learning.
Can I earn Continuing Education Credits?
Check with your state’s credentialing body to determine if this course is eligible for continuing education credits for your profession.
Do you offer tuition assistance?
We do not offer tuition assistance for lifelong learning courses or certificates. However, Creighton alumni, faculty, staff and eligible partner employees, along with their spouses and dependents, may qualify for a 15% discount. One discount per offering. Other restrictions may apply. Learn more.
