Full course description
60 minutes
Self-Paced
Earn a Badge
Course Overview
Master how Name, Image and Likeness (NIL) income is taxed, discover which deductions and tax rules apply, and learn strategies to reduce liability and stay compliant. NIL Understanding Taxes teaches student-athletes to classify NIL earnings correctly, apply the Qualified Business Income (QBI) deduction, and manage self-employment tax obligations. Explore how NIL income impacts dependency status, triggers multi-state tax issues and requires proactive record-keeping for long-term financial success.
Who Should Enroll
This noncredit course is ideal for athletes, parents, coaches, athletic staff, lawyers and financial advisors looking to support athletes and institutions with NIL strategy.
Course Instructor
Deyna C. Rouse, MSTax, MAC, CPA
Assistant Professor of Practice
Heider College of Business
Creighton University
Deyna Rouse, CPA, brings over 20 years of public accounting experience and specializes in U.S. federal income tax. Her expertise spans corporate, individual and nonprofit taxation, with a strong focus on real-world application and federal tax policy.
What You’ll Learn
By the end of the course, participants will be able to:
- Explain NIL self-employment income and deductions to NIL recipient advisors
- Understand potential eligibility for recipients to claim Qualified Business Income deduction under IRC Sec. 199A
- Describe the dependency rules for student NIL recipients
- Discuss other tax-related issues surrounding NIL income (estimated taxes, record-keeping and documentation and state income tax concerns)
Course Outcomes
Learn how NIL income is classified, which deductions apply, and how the QBI deduction can reduce tax liability. Explore how NIL impacts dependency status and family tax planning, and understand key obligations like estimated payments, documentation, and multi-state compliance. This course is stackable and counts toward the NIL Certificate.
FAQ
What is NIL and why does it matter?
Name, Image and Likeness (NIL) refers to student-athletes’ legal right to profit from their personal brand. As of July 1, 2021, the NCAA allows college athletes to earn money through endorsements, sponsorships, social media and other opportunities. NIL matters because it gives athletes control over their public persona and the ability to generate income while competing. Understanding NIL is essential for protecting your rights and navigating deals legally and effectively.
What is the career outlook for individuals who complete this program?
The career outlook for those with expertise in Name, Image and Likeness (NIL) is rapidly expanding with high demand for professionals who can guide student-athletes through branding, endorsements, compliance and financial literacy. This training is especially valuable for professionals in sports, law, marketing and finance who want to expand their services in a fast-evolving industry. With new job titles emerging and universities and organizations seeking NIL expertise, this certificate provides the in-demand skills to lead in a dynamic, high-growth market.
Does this course count toward the NIL Certificate?
Yes, this course is part of the NIL Certificate. To earn the full certificate, you’ll need to complete a total of four courses.
How is the course delivered?
All courses in this NIL Certificate are 100% online and self-paced. You can start anytime and progress on your own schedule—ideal for working professionals.
What is the time commitment?
This course takes approximately 60 minutes to complete and features short video lessons and interactive learning.
Can I earn Continuing Education Credits?
Check with your state’s credentialing body to determine if this course is eligible for continuing education credits for your profession.
Do you offer tuition assistance?
We do not offer tuition assistance for lifelong learning courses or certificates. However, Creighton alumni, faculty, staff and eligible partner employees, along with their spouses and dependents, may qualify for a 15% discount. One discount per offering. Other restrictions may apply. Learn more.
