Full course description
60 minutes
Self-Paced
Earn a Badge
Course Overview
Explore how Name, Image and Likeness (NIL) contracts are structured, what obligations they include and why written agreements matter. Identify common pitfalls, understand the role of trusted advisors and discover how campus resources can support your NIL success.
Who Should Enroll
This noncredit course is ideal for athletes, parents, coaches, athletic staff, lawyers and financial advisors looking to support athletes and institutions with NIL strategy.
Course Instructor
David P. Weber, JD
David P. Weber, JD is a nationally recognized expert in sports law and NIL. He advises athletes, collectives and lawmakers and has served as an expert witness on international college athlete issues.
What You’ll Learn
By the end of the course, participants will be able to:
- Describe the structure and valuation of NIL contracts
- Identify NIL contract structuring and termination rights
- Explain an athlete’s intellectual property rights in social media posting and Federal Trade Commission compliance
- Understand why international college athletes face different NIL restrictions compared to domestic athletes
Course Outcomes
Gain a clear understanding of how NIL contracts are valued and the services athletes provide in return. Learn to interpret key terms, navigate legal risks and address the unique challenges faced by international student-athletes. This course is also stackable and can count toward completion of the NIL Certificate.
FAQ
What is NIL and why does it matter?
Name, Image and Likeness (NIL) refers to student-athletes’ legal right to profit from their personal brand. As of July 1, 2021, the NCAA allows college athletes to earn money through endorsements, sponsorships, social media and other opportunities. NIL matters because it gives athletes control over their public persona and the ability to generate income while competing. Understanding NIL is essential for protecting your rights and navigating deals legally and effectively.
Does this course count toward the NIL Certificate?
Yes, this course is part of the NIL Certificate. To earn the full certificate, you’ll need to complete a total of four courses.
What is the career outlook for individuals who complete this program?
The career outlook for those with expertise in Name, Image and Likeness (NIL) is rapidly expanding with high demand for professionals who can guide student-athletes through branding, endorsements, compliance and financial literacy. This training is especially valuable for professionals in sports, law, marketing and finance who want to expand their services in a fast-evolving industry. With new job titles emerging and universities and organizations seeking NIL expertise, this certificate provides the in-demand skills to lead in a dynamic, high-growth market.
Do I need legal experience to take this course?
No legal background is needed. All courses in the NIL Certificate explain NIL concepts in simple, athlete-friendly language, making it accessible to everyone.
How is the course delivered?
All courses in this NIL Certificate are 100% online and self-paced. You can start anytime and progress on your own schedule—ideal for working professionals.
What is the time commitment?
This course takes approximately 60 minutes to complete and features short video lessons and interactive learning.
Can I earn Continuing Education Credits?
Check with your state’s credentialing body to determine if this course is eligible for continuing education credits for your profession.
Do you offer tuition assistance?
We do not offer tuition assistance for lifelong learning courses or certificates. However, Creighton alumni, faculty, staff and eligible partner employees, along with their spouses and dependents, may qualify for a 15% discount. One discount per offering. Other restrictions may apply. Learn more.
